Social media and the Internet enable the formation of virtual crowds.
Crowds may always be, or become, dangerous.
A friend recently asked me to explain why such large numbers of
people – in this case Americans – have come to accept the same
body of extreme beliefs. In my mind, this meant the extreme white
nationalist and anti-government sentiments that erupted on January 6,
2021. I immediately thought of Freud’s Group
Psychology and the Analysis of the Ego. For Freud, society
rests on the coercive agency of the Superego (das Uberich)
implanted as the child faces its dependency on the world beyond it.
This explained for him the peculiarities of crowd psychology – the
ready response to Leaders, the need for authority and the eagerness
to use or accept repression.
For Freud, the Leader defines the crowd (Masse), taking the
place of the internal agent of outside authority (the Superego)
left behind by childhood. A crowd is a collection of people mobilized not
around a common interest or purpose per se but around a stand-in for
the father, be it a collective Superego (ideology or
belief/faith instrumentality), a Leader, a hero or a personalized god.
This state of dependence is based upon shared feelings of fear and
guilt that give outlet to the ambivalence the child directs at the
father. Erotic ties (Eros) bind together individuals to each
other and to the Leader, around whom all revolves.* The Leader serves
as the object for this longing and defines, as father-surrogate, the
relation in which all are united as "brothers" in
submission to him.
The erotic tie between Leader and follower takes
the form of an identification that brings the former into the psyche
via the Superego, repeating the process that established it
through identification with the first parental authority. Individuals
in a crowd thereby come to share the same Superego, submitting
to it, in like manner, their individual selves. Crowds, says Freud,
are made up of "a number of individuals who have one and the
same object in the place of their ideal self and have consequently
identified themselves with one another sharing
the same [surrendered] self (das Ich)."
This bond through identification denies the crowd any critical
faculties the individuals, as individuals, may possess and leaves
them vulnerable to control by "suggestion."
The crowd
represents a return to the primitive horde; in both we find "an
individual of superior strength among a troop of equal companions."
Freud suggests that fear and anxiety are always at the edge of crowd
behavior, tending to increase, not decrease, in the face of
challenges to the ties that bind individuals together. The individual
in a crowd feels a need for authority that manifests in the
submission of his self to the Leader. The Leader has this role
because in "...the mass of mankind there is a powerful need for
an authority who can be admired, before whom one bows down, by whom
one is led and perhaps even ill treated."
For Freud, the principle phenomenon of mass psychology is the
individual's "lack of freedom." Civilized man has exchanged
a portion of his liberty for a portion of security. Submerged in a
crowd, people behave like a collective neurotic. Freud saw such behavior as
symptomatic of society, with its origin in the repression of desire
and the consequent implantation within each individual of a Superego
serving as the internal agent of that repression. The individual is
directed toward submission to a Leader or to the over zealousness of
compulsive morality continuing the infantile relationship to
authority. Over a lifetime, the individual's character and identity
are built, largely unconsciously, around that ready submission. The
exercise of consciousness is never fully developed and the self is
never free to author its rational being.
Culture's reliance on repression (and the other forms of psychic
defense) and its extraction of surplus control subjects the
individual to an ever increasing burden of guilt even as actual
control of desire diminishes. As culture – especially in its
Western, capitalist guise – affords humanity more and “better”
ways of gaining satisfaction, it creates a larger and larger realm of
potential satisfaction it must control. Control inevitably weakens
and results in a situation where the erotic drives are only weakly
held in check. The aggressive drives, always hard to restrain, become
ever more difficult to control as they are increasingly deployed to
master the erotic drives. The individual, trapped in this escalating
conflict and spiral of anxiety, suffers increasing existential unease
(Unbehagen). For we Americans – with a shallow history, a
consumer-oriented culture and relatively vast riches unequally
distributed – many are ready to "break loose" at any
time.
I’ve taken this dive into Freud to get to my further point. In the
age of mass social media, crowds may now form virtually. Without
direct face-to-face contact, people can come to share a collective
consciousness built around submission to some shared beliefs
personified by a Leader. The social media niches where such virtual
crowds mingle can intensify these beliefs into extreme forms. When
the members of these groups actually do come together, they are
vulnerable to the Leader’s suggestion and to the apparent dictates
of their shared belief system, rational or mostly not. Then all hell
can break loose.
* For Freud, Eros is more
than sexuality, it’s a longing for something we do not have, for
completeness, for other, for beauty, for the good.